Course curriculum

  • 1

    Welcome

    • The course Navigation - If you are comfortable with course navigation. You are great go ahead.

    • Welcome Back to your School

    • Whom this course is meant for.

    • Set Goal to complete this Course

    • A message from your instructor

  • 2

    World Wide Web www.yoursite.com

    • Your First Life Partner?

    • Goals and KPIs

    • How do you fix the goals?

  • 3

    Mandi - Your Market Place

    • Mandi

    • Target Buyers Target

    • Branding

    • Increase visitor flow

    • Increase conversion rate

  • 4

    Strategy, Action, and Results

    • Key Word Strategy

    • Analytics to Monitor

    • Keep an eye on your competitors

    • Where to start?

  • 5

    Keywords

    • Keywords

    • Finding the right keywords

    • Short tail keywords

    • Long tail keywords

    • Tools for keyword research

    • Own keyword set

    • The ranking

    • Ranking once achieved is not writing on stone

    • Keyword focus

  • 6

    Web Site Hosting

    • Website hosting

    • The domain name

    • Finding a suitable host

  • 7

    Tags

    • HTML

    • Meta tags

    • The title tag

    • The description tag

    • The robots tag

    • The language tag

  • 8

    Optimize Images

    • Images

    • The alt attribute

    • Other Attributes of Images

    • Prevent images from appearing

  • 9

    Web Site

    • Website architecture/accessibility

    • Web site URL

    • Redirect avoid if it is a need then Redirect

    • Status codes

  • 10

    Content Management

    • robots.txt file

    • Sitemap.xml file

    • .htaccess file and uses

    • Protect your own images

    • Structured data

    • Rich snippets

    • Data Highlighter

    • Content optimization

    • Text enhancement

    • Duplicate content

    • Canonical tag

    • H-headings

    • Text highlighting

  • 11

    Performance

    • : Performance and how to minimize response times

    • Optimization of the source text/ page content

    • Optimization of the style.css

    • Server & hosting

    • Minimize file size

  • 12

    Links

    • Links

    • Hyperlinks

    • Internal links

    • External links

    • Link building

    • Content marketing

  • 13

    eCommerse

    • Shopping

    • Custom vs. standard software

    • Software Utilities Integrated

    • Pagination

    • Objective ratings (eKomi)

  • 14

    Conclusion

    • Content Management Systems

    • Community

    • Web tracking

    • Create e-commerce tracking

    • Conversions

    • Usability

    • Mobile optimization

    • Love Your Website

  • 15

    Congratulations

    • Courtesy and Credit to Organization and Authors.

    • Congratulations