Course curriculum

  • 1

    Welcome

    • The course Navigation - If you are comfortable with course navigation. You are great go ahead.

    • Welcome Back to your School

    • Whom this course is meant for.

    • Set Goal to complete this Course

    • A message from your instructor

  • 2

    Digital Marketing Basics

    • Jump in

    • What is this course?

    • Digital Marketing

    • Inbound marketing

    • Content marketing

    • Buyer’s journey

  • 3

    Strategy

    • Strategy

    • Why Digital Marketing?

    • Set a measurable goal

    • Know your audience

    • Know your Brand

    • Brand Health Check Up

    • Watch your competition

    • How to watch competitors?

    • you can't manage what you can't measure

  • 4

    Digital Marketing Techniques

    • Strategy execution

    • Attract Engage Delight

    • SEO

    • SEO Content Make Sure

    • ON-PAGE SEO AUDIT

    • USER EXPERIENCE

    • Paid Research ADs

    • DISPLAY ADVERTISING

    • SPONSORED SOCIAL POSTS

    • EMAIL MARKETING

    • Native Marketing

    • CUSTOMER ADVOCACY MARKETING

  • 5

    Small Business can be managed well!

    • You can manage well!

    • Congratulations